Tag: site content

3 Reasons Your Business Can’t Afford not to Blog

Posted on by Rachel

blogvalue

Unfortunately, when businesses need to cut back and reassess their budget, the company blog is sometimes the first thing to go. To some, blogging seems like an extra marketing or public relations strategy that isn’t completely necessary. This couldn’t be further from the truth.

A business blog is an incredible asset that can help you reach your business goals and strengthen your brand. In fact, deciding not to maintain a blog can be detrimental to your marketing, public relations and search engine optimization strategy. Continue reading “3 Reasons Your Business Can’t Afford not to Blog” →

Technorati Study Shows Blogs are More Influential than Social Media

Posted on by Rachel

Technorati released its 2013 Digital Influence Report and the findings about blogs are very interesting. The importance of blogs when it comes to branding, SEO rankings and communicating with markets has been recognized for a long time. However, some of the new statistics reinforce the importance of blogs used in online marketing campaigns. Continue reading “Technorati Study Shows Blogs are More Influential than Social Media” →

Friday Flubs: Big Mistakes = Big Embarrassment

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

I’ve spotted some major flubs lately. Yes, everyone makes mistakes. But, the idea is to catch those mistakes before the copy goes to print. If punctuation, grammatical and spelling errors are published your business won’t look professional. If you think I’m exaggerating, take a look at these:

Wait. What do these menus possess? Oh, never mind. There is just more than one.
Wait. What do these menus possess? Oh, never mind. There is just more than one.
If you want them to "spend wise" use grammar wisely.
If you want them to “spend wise,” use grammar wisely.
Hey! It's not nice to call people a group of "nobodies!"
There is a serious problem…or three…here.

SEO Tactics You’re Probably Already Using

Posted on by Rachel
Photo by Kyle MacDonald.

Would it surprise you to learn that people have been doubting the importance of search and search engine rankings since 1997? For years, people have speculated that the era of SEO is fading away, but guess what: SEO has not disappeared and it doesn’t look like it’s going anywhere anytime soon.

Search Engine Land posted this excellent infographic that sums up this idea perfectly. Whether you realize it or not, you use (or should be using) SEO strategies to promote your brand every day. Continue reading “SEO Tactics You’re Probably Already Using” →

Excellent Content Should be the Foundation for Your Social Media Strategy

Posted on by Rachel
Photo by Becky Simmons.

Without excellent content, your social media strategy will never be successful. This sounds like a bold statement, but when you consider the facts, it makes perfect sense.

Social media is meant to be a channel for sharing content and information. The content that is shared the most (and therefore that gains the biggest audience) is good, useful content. Users look for content that is informative, that solves a problem, or that inspires them in some way, and when your content fits that description, its success on social media will naturally follow. Continue reading “Excellent Content Should be the Foundation for Your Social Media Strategy” →