Tag: SEO

3 Reasons Your Business Can’t Afford not to Blog

Posted on by Rachel

blogvalue

Unfortunately, when businesses need to cut back and reassess their budget, the company blog is sometimes the first thing to go. To some, blogging seems like an extra marketing or public relations strategy that isn’t completely necessary. This couldn’t be further from the truth.

A business blog is an incredible asset that can help you reach your business goals and strengthen your brand. In fact, deciding not to maintain a blog can be detrimental to your marketing, public relations and search engine optimization strategy. Continue reading “3 Reasons Your Business Can’t Afford not to Blog” →

SEO Tactics You’re Probably Already Using

Posted on by Rachel
Photo by Kyle MacDonald.

Would it surprise you to learn that people have been doubting the importance of search and search engine rankings since 1997? For years, people have speculated that the era of SEO is fading away, but guess what: SEO has not disappeared and it doesn’t look like it’s going anywhere anytime soon.

Search Engine Land posted this excellent infographic that sums up this idea perfectly. Whether you realize it or not, you use (or should be using) SEO strategies to promote your brand every day. Continue reading “SEO Tactics You’re Probably Already Using” →