Tag: search engine optimization

3 Reasons Your Business Can’t Afford not to Blog

Posted on by Rachel

blogvalue

Unfortunately, when businesses need to cut back and reassess their budget, the company blog is sometimes the first thing to go. To some, blogging seems like an extra marketing or public relations strategy that isn’t completely necessary. This couldn’t be further from the truth.

A business blog is an incredible asset that can help you reach your business goals and strengthen your brand. In fact, deciding not to maintain a blog can be detrimental to your marketing, public relations and search engine optimization strategy. Continue reading “3 Reasons Your Business Can’t Afford not to Blog” →

SEO Tactics You’re Probably Already Using

Posted on by Rachel
Photo by Kyle MacDonald.

Would it surprise you to learn that people have been doubting the importance of search and search engine rankings since 1997? For years, people have speculated that the era of SEO is fading away, but guess what: SEO has not disappeared and it doesn’t look like it’s going anywhere anytime soon.

Search Engine Land posted this excellent infographic that sums up this idea perfectly. Whether you realize it or not, you use (or should be using) SEO strategies to promote your brand every day. Continue reading “SEO Tactics You’re Probably Already Using” →

Curiosity Killed the Boring Content

Posted on by Rachel
Photo by Bas.

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →

Why You Don’t Want Spammy SEO Content

Posted on by Rachel
Photo by David Hegarty.

In the search engine optimization world, it’s easy to slip into the trap of spammy content. When you run an SEO campaign, the goals for your content should be more than just quantity and keyword oriented.

Of course, to make content search engine friendly, you will need to include strategically placed and chosen keywords, and you’ll probably need to produce a lot of it to get noticed by search engines. But, you shouldn’t let these goals let you lose sight of another extremely important goal for your content: it should offer true value. Continue reading “Why You Don’t Want Spammy SEO Content” →

Why You Need Good Content to Drive Traffic

Posted on by Rachel

Driving traffic to you company’s website is most likely one of your objectives. While there are many aspects to the art of driving traffic, it all begins with good content.

The phrase “content is king” is widely used in the business world for good reason; without good content, almost all other marketing tools can’t reach their fullest potential.

Off-Site Content

Off-site content is defined as any content you create that is published on another site. This includes things like social media posts, press releases, guest blog posts and article directory submissions. The purpose of off-site content can range from branding and relationship building to page rank boosting and increasing traffic. Continue reading “Why You Need Good Content to Drive Traffic” →