Tag: publics

Curiosity Killed the Boring Content

Posted on by Rachel
Photo by Bas.

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →

“Don’t wear this shirt: around your editer.”

Posted on by Rachel
Picture from Woot.

Great copy sells, and no one knows that better than Woot. The site that is all about offering amazing deals for fun gadgets is also known for it’s dryly-humorous t-shirts. But, the site is also incredibly fun to browse, and not just for the great deals. The copywriters there have nailed witty sales copy.

The description for this shirt had me laughing out loud. First, because I am all about good grammar and second, because the writing is just so clever.

Take a look at this section:

i’m 24 and my name’s craig and i just graduated college and i’m having a hard time finding a job because all the old fogies who do the hiring are like ‘u can’t write!” their such jerks! i can to write! Continue reading ““Don’t wear this shirt: around your editer.”” →

Friday Flubs: “I left my last page of the speech. Does anybody have my last page?” – Senator Marco Rubio

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

This might be cheating a little. But, I couldn’t help it. When a senator, and possible running mate for Mitt Romney, loses the last page of his speech, you can’t just ignore it. So, I decided to save this week’s typos for next week, and share this video. Continue reading “Friday Flubs: “I left my last page of the speech. Does anybody have my last page?” – Senator Marco Rubio” →

What the Owner of My Favorite Chinese Restaurant Taught Me About Blogging

Posted on by Rachel
Photo by Ksayer1.

There is a delicious Chinese restaurant on the outskirts of my city. It’s one of those restaurants that you would miss if you were just zipping along the street. It’s one of those restaurants that is truly one of a kind, the kind that is managed and operated by a single person.

Janet, who is from China, has introduced thousands of people to authentic Chinese dishes, and these people keep coming back for more. As I was thinking about my favorite stop, I realized some of Janet’s tactics can be applied to blogging.

Claim Your Niche

Finding a niche for your blog is essential. Once you decide what need in the market you are going to fill, hold onto that vision and claim your space. Janet proudly displays a banner outside her restaurant that proclaims it has “The Best Chinese in Town.”   Continue reading “What the Owner of My Favorite Chinese Restaurant Taught Me About Blogging” →