Quality content demands respect. It tells your publics that you know what you are talking about and are worth listening to. Content that is error free is easy to read and people deem it worth their time.

Quality content demands respect. It tells your publics that you know what you are talking about and are worth listening to. Content that is error free is easy to read and people deem it worth their time.
A good editor can do more than check for spelling and grammar. She can update a piece for tone and message and even change the entire goal of a piece of content.
Your public may be the ones that fund your organization or they may be the ones that benefit from it. Either way, keeping them informed will benefit your organization.