Tag: Posts

What the Owner of My Favorite Chinese Restaurant Taught Me About Blogging

Posted on by Rachel
Photo by Ksayer1.

There is a delicious Chinese restaurant on the outskirts of my city. It’s one of those restaurants that you would miss if you were just zipping along the street. It’s one of those restaurants that is truly one of a kind, the kind that is managed and operated by a single person.

Janet, who is from China, has introduced thousands of people to authentic Chinese dishes, and these people keep coming back for more. As I was thinking about my favorite stop, I realized some of Janet’s tactics can be applied to blogging.

Claim Your Niche

Finding a niche for your blog is essential. Once you decide what need in the market you are going to fill, hold onto that vision and claim your space. Janet proudly displays a banner outside her restaurant that proclaims it has “The Best Chinese in Town.”   Continue reading “What the Owner of My Favorite Chinese Restaurant Taught Me About Blogging” →

Why You Need Good Content to Drive Traffic

Posted on by Rachel

Driving traffic to you company’s website is most likely one of your objectives. While there are many aspects to the art of driving traffic, it all begins with good content.

The phrase “content is king” is widely used in the business world for good reason; without good content, almost all other marketing tools can’t reach their fullest potential.

Off-Site Content

Off-site content is defined as any content you create that is published on another site. This includes things like social media posts, press releases, guest blog posts and article directory submissions. The purpose of off-site content can range from branding and relationship building to page rank boosting and increasing traffic. Continue reading “Why You Need Good Content to Drive Traffic” →