Driving traffic to you company’s website is most likely one of your objectives. While there are many aspects to the art of driving traffic, it all begins with good content.

The phrase “content is king” is widely used in the business world for good reason; without good content, almost all other marketing tools can’t reach their fullest potential.

Off-Site Content

Off-site content is defined as any content you create that is published on another site. This includes things like social media posts, press releases, guest blog posts and article directory submissions. The purpose of off-site content can range from branding and relationship building to page rank boosting and increasing traffic. Continue reading “Why You Need Good Content to Drive Traffic” →