Tag: blog posts

3 Reasons Your Business Can’t Afford not to Blog

Posted on by Rachel

blogvalue

Unfortunately, when businesses need to cut back and reassess their budget, the company blog is sometimes the first thing to go. To some, blogging seems like an extra marketing or public relations strategy that isn’t completely necessary. This couldn’t be further from the truth.

A business blog is an incredible asset that can help you reach your business goals and strengthen your brand. In fact, deciding not to maintain a blog can be detrimental to your marketing, public relations and search engine optimization strategy. Continue reading “3 Reasons Your Business Can’t Afford not to Blog” →

Technorati Study Shows Blogs are More Influential than Social Media

Posted on by Rachel

Technorati released its 2013 Digital Influence Report and the findings about blogs are very interesting. The importance of blogs when it comes to branding, SEO rankings and communicating with markets has been recognized for a long time. However, some of the new statistics reinforce the importance of blogs used in online marketing campaigns. Continue reading “Technorati Study Shows Blogs are More Influential than Social Media” →

Is Google Reader’s Demise a Sign of Something Bigger?

Posted on by Rachel

By now you’ve already heard that Google Reader is closing down this summer. As the news spread people aired their frustration on social media and blogs everywhere. If you depend on Reader to get your daily news or just to follow your friends’ blogs, things will likely change for you. But, the bigger question some have been asking is, “Is the era of the RSS feed over?”

Personally, I think this sentiment is an overreaction. Yes, Google is an industry and thought leader, but the loss of one of dozens of feed services doesn’t signal the death of an entire channel of communication.

Continue reading “Is Google Reader’s Demise a Sign of Something Bigger?” →

Why You Need Good Content to Drive Traffic

Posted on by Rachel

Driving traffic to you company’s website is most likely one of your objectives. While there are many aspects to the art of driving traffic, it all begins with good content.

The phrase “content is king” is widely used in the business world for good reason; without good content, almost all other marketing tools can’t reach their fullest potential.

Off-Site Content

Off-site content is defined as any content you create that is published on another site. This includes things like social media posts, press releases, guest blog posts and article directory submissions. The purpose of off-site content can range from branding and relationship building to page rank boosting and increasing traffic. Continue reading “Why You Need Good Content to Drive Traffic” →