Tag: audience

Curiosity Killed the Boring Content

Posted on by Rachel
Photo by Bas.

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →

Friday Flubs: “I left my last page of the speech. Does anybody have my last page?” – Senator Marco Rubio

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

This might be cheating a little. But, I couldn’t help it. When a senator, and possible running mate for Mitt Romney, loses the last page of his speech, you can’t just ignore it. So, I decided to save this week’s typos for next week, and share this video. Continue reading “Friday Flubs: “I left my last page of the speech. Does anybody have my last page?” – Senator Marco Rubio” →

Why You Don’t Want Spammy SEO Content

Posted on by Rachel
Photo by David Hegarty.

In the search engine optimization world, it’s easy to slip into the trap of spammy content. When you run an SEO campaign, the goals for your content should be more than just quantity and keyword oriented.

Of course, to make content search engine friendly, you will need to include strategically placed and chosen keywords, and you’ll probably need to produce a lot of it to get noticed by search engines. But, you shouldn’t let these goals let you lose sight of another extremely important goal for your content: it should offer true value. Continue reading “Why You Don’t Want Spammy SEO Content” →