The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.
Curiosity Brings Traffic
People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences.
Curious readers are looking for something to fill a need. They are looking for a product, service or maybe just information. If you can fill that need with strong copy, you will be a more successful organization.
Curiosity Adds Passion
Copy that sparks curiosity adds passion to your website or blog. Passion has the potential to bring your business to a whole new level. Your best leads are most likely those who are passionate about what you do (or who become passionate after reading your copy), so when you can demonstrate that that passion is shared, you will win business.
Good copy provides relevant information that fills a need, but doesn’t give too much away. It sparks an interest in the reader and tempts him to come back for more. This kind of content will lead to returning visitors and a brand following.
Curiosity Sets You Apart
When you can tap into your public’s curiosity, your content will be fresh, unique and offer true value. Let’s face it: boring content doesn’t get read. Site visitors will read a few words of boring content, click away, and likely end up on your competitor’s site. When you have content that fills a need and relays a passion for what you do, your readers can’t help but like it and become engaged on your site.
The concept of curiosity can help you overcome boring content. Boring content has little to no value and doesn’t speak to your audience. Bring your website back to life by taping into the power of curiosity.