Choice of Words: The Strategy Behind the Content

Friday Flubs: Netflix and Other Sites That Should Know Better

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

This week’s Friday Flubs are all from Internet sites: Continue reading “Friday Flubs: Netflix and Other Sites That Should Know Better”

“War Horse” and Wire Cutters

Last night I got to see “War Horse.” Wow. This movie had me from the opening scenes, and I was enthralled the entire time. I left the theater with a greater appreciation for those who serve in our country’s wars and those who are affected by the horrible circumstances war-torn countries find themselves in.

The movie is moving, heart wrenching, sad and yet, still so hopeful. The story about a boy and his horse illustrates how war doesn’t just affect those fighting it, or those who lose loved ones, but everyone. Continue reading ““War Horse” and Wire Cutters”

The Art of Vintage Travel Posters

I have this thing for vintage travel posters. I love how they look. I love the colors, the fonts, and the iconic images. Really, I love everything about them.

When these posters were produced, people usually travelled by car, train or boat. Most of the retro-looking posters we see today come from the “Golden Age of Travel,” which spanned from 1910 to 1959. The design on the posters brings us back to an era when traveling was depicted as romantic and glamorous. Even some of the more common destinations are portrayed as exotic in these ads. Continue reading “The Art of Vintage Travel Posters”

What the Owner of My Favorite Chinese Restaurant Taught Me About Blogging

Photo by Ksayer1.

There is a delicious Chinese restaurant on the outskirts of my city. It’s one of those restaurants that you would miss if you were just zipping along the street. It’s one of those restaurants that is truly one of a kind, the kind that is managed and operated by a single person.

Janet, who is from China, has introduced thousands of people to authentic Chinese dishes, and these people keep coming back for more. As I was thinking about my favorite stop, I realized some of Janet’s tactics can be applied to blogging.

Claim Your Niche

Finding a niche for your blog is essential. Once you decide what need in the market you are going to fill, hold onto that vision and claim your space. Janet proudly displays a banner outside her restaurant that proclaims it has “The Best Chinese in Town.”   Continue reading “What the Owner of My Favorite Chinese Restaurant Taught Me About Blogging”

Why You Need Good Content to Drive Traffic

Driving traffic to you company’s website is most likely one of your objectives. While there are many aspects to the art of driving traffic, it all begins with good content.

The phrase “content is king” is widely used in the business world for good reason; without good content, almost all other marketing tools can’t reach their fullest potential.

Off-Site Content

Off-site content is defined as any content you create that is published on another site. This includes things like social media posts, press releases, guest blog posts and article directory submissions. The purpose of off-site content can range from branding and relationship building to page rank boosting and increasing traffic. Continue reading “Why You Need Good Content to Drive Traffic”