Choice of Words: The Strategy Behind the Content

Curiosity Killed the Boring Content

Posted on by Rachel
Photo by Bas.

The best content is content that offers value. Not only is this type of content more likely to convert readers, bring in new business and improve your brand, it is also more likely to be ranked higher by search engines. How do you nail down what is valuable? By tapping into the power of curiosity.

Curiosity Brings Traffic

People don’t generally stumble onto your site accidentally (and if they do, it’s probably not the type of traffic you need); they get there because they are curious. What are your readers looking for? Determine what is most likely to bring people to your site and then use content that is based on those influences. Continue reading “Curiosity Killed the Boring Content” →

“Don’t wear this shirt: around your editer.”

Posted on by Rachel
Picture from Woot.

Great copy sells, and no one knows that better than Woot. The site that is all about offering amazing deals for fun gadgets is also known for it’s dryly-humorous t-shirts. But, the site is also incredibly fun to browse, and not just for the great deals. The copywriters there have nailed witty sales copy.

The description for this shirt had me laughing out loud. First, because I am all about good grammar and second, because the writing is just so clever.

Take a look at this section:

i’m 24 and my name’s craig and i just graduated college and i’m having a hard time finding a job because all the old fogies who do the hiring are like ‘u can’t write!” their such jerks! i can to write! Continue reading ““Don’t wear this shirt: around your editer.”” →

Friday Flubs: “I left my last page of the speech. Does anybody have my last page?” – Senator Marco Rubio

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

This might be cheating a little. But, I couldn’t help it. When a senator, and possible running mate for Mitt Romney, loses the last page of his speech, you can’t just ignore it. So, I decided to save this week’s typos for next week, and share this video. Continue reading “Friday Flubs: “I left my last page of the speech. Does anybody have my last page?” – Senator Marco Rubio” →

I Can’t Live Without The Tasks App

Posted on by Rachel

I have tried almost every task app out there. I am a list maker, so my task apps have to live up to a high standard. I like a task app that is streamlined, very simple, has notifications and can be organized into categories.

I’m excited to say: I have found a winner! Tasks is by far the best to-do list app I have ever tried. And trust me, I have tried a lot. Continue reading “I Can’t Live Without The Tasks App” →

Friday Flubs: Marilyn Monroe and One of the Worst Words You Can Misspell

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

This week I found a typo in a local newspaper’s heading, and it was one word you really don’t want to spell wrong.

Continue reading “Friday Flubs: Marilyn Monroe and One of the Worst Words You Can Misspell” →