Choice of Words: The Strategy Behind the Content

SEO Tactics You’re Probably Already Using

Posted on by Rachel
Photo by Kyle MacDonald.

Would it surprise you to learn that people have been doubting the importance of search and search engine rankings since 1997? For years, people have speculated that the era of SEO is fading away, but guess what: SEO has not disappeared and it doesn’t look like it’s going anywhere anytime soon.

Search Engine Land posted this excellent infographic that sums up this idea perfectly. Whether you realize it or not, you use (or should be using) SEO strategies to promote your brand every day. Continue reading “SEO Tactics You’re Probably Already Using” →

A Tale of Two Customer Service Experiences

Posted on by Rachel
Photo by Phil Dowsing.

Customer service is one of the most important marketing tools of any business. Yes, advertising, public relations and marketing campaigns are vital too, but the way a business responds to its customers speaks volumes. These days, one bad experience can spread across social networks and blogs in a matter of days or even hours, hurting a company’s reputation. However, one good experience can also spread, boosting a company’s reputation.

Recently, I heard about two very different customer service experiences that each have a big impact on the business’ customer base and reputation. Continue reading “A Tale of Two Customer Service Experiences” →

Excellent Content Should be the Foundation for Your Social Media Strategy

Posted on by Rachel
Photo by Becky Simmons.

Without excellent content, your social media strategy will never be successful. This sounds like a bold statement, but when you consider the facts, it makes perfect sense.

Social media is meant to be a channel for sharing content and information. The content that is shared the most (and therefore that gains the biggest audience) is good, useful content. Users look for content that is informative, that solves a problem, or that inspires them in some way, and when your content fits that description, its success on social media will naturally follow. Continue reading “Excellent Content Should be the Foundation for Your Social Media Strategy” →

Friday Flubs: Olympic Infographic Falls Short of Gold

Posted on by Rachel

Every Friday’s post is a collection of typos or grammatical errors I’ve spotted throughout the week. Sometimes they are things I find while out and about and sometimes they are things I find on the Internet. If you are anything like me, these typos drive you crazy, especially when they come from people who should know better.

I was soaking in the interesting information on an infographic about the Olympic Games when to my horror I noticed:

Continue reading “Friday Flubs: Olympic Infographic Falls Short of Gold” →

The Olympics Teach Us to Be Careful What We Tweet

Posted on by Rachel
Photo by Daehyun Park.

By now, most people have already heard about the recent uproars about Twitter caused by Olympic athletes, fans and reporters. Basically, in an Olympic Games touted to be the “first” social media games, a few things have gone awry.

Two athletes have been kicked off their teams and one has been reprimanded for inappropriate comments on Twitter, one fan was arrested after his Twitter remarks were flagged as malicious communication, and journalist Guy Adams had his Twitter account suspended for criticizing NBC Olympic coverage and publishing the email address of an NBC executive.

The stories mentioned involve lots of details and lots of claims from people on both sides of the arguments they present. But, there are two things that we can take from these Twitter experiences: the mic is always on and social media has power to bring masses together. Continue reading “The Olympics Teach Us to Be Careful What We Tweet” →